A kinetic sculpture and immersive installation, commissioned to celebrate Hublot’s first ‘House’ movement, the Unico. 

The sculpture features curved stainless steel pieces forming an 8-meter-tall mechanism. Concentric arcs move at different speeds, both clockwise and counterclockwise, to create a sense of relative time within the sculpture. A 270-degree curved LED screen surrounds the work, providing light that shifts and reflects to create another layer of changing time.

An ambient soundscape by Verraco was designed to sync with the sculpture’s motion, lighting, and video. At regular intervals, two films made by Future Deluxe for Hublot were shown on the LED screen, adding dramatic moments to the experience.

Design Development

The development process included pre-visualization for all design aspects, such as the installation's overall structure, component design, sculpture motion, lighting, and video.

Credits

Commission by Hublot
Produced by FutureDeluxe

Agency: FutureDeluxe
Client: Hublot
Campaign Creative Director: Curtis Baigent
Installation Creative Director: Ben Kreukniet and Andrea Cuius (Nocte)
Executive Producer: Svet Lapcheva 
Lead Producer: Eleni Willmott
Executive Producer: Sophie Keyse
Technical Director: Louis Mustill
Lighting Director: Matthew Button
Sculpture and Installation Design: Ben Kreukniet and Andrea Cuius
Notch Designer: Mike Wilson
Animators: Chris Harrison, Kim Taylor, Husni Wahab
Media Server Operator: William Steggles
Retoucher: Marianna Peroulaki
Interior architect: Fabienne Sommer
Original soundtrack: Veracco
Audio Post-Production: Syncbox Post and Ben Kreukniet
Vitrine and Showcase Fabricator: RealiseLive
Sculpture Fabrication & Engineering: RoboChallenge
Scenic Fabrication: Mathys
AV Supplier: Winkler LiveCom
Rigging: Palexpo, Outback Rigging
Freight: Fly by Nite
Photography: Ben Kreukniet